About Playboy Club At The Palms

Palms' owner George Maloof has signed a licensing deal with Playboy to open the first Playboy Club since the last one closed 16 years ago. The club will occupy the top floors of the Palms new 40-story tower, scheduled to open in early 2006; the tower's facade will feature the Playboy logo, a giant neon rabbit head. The cocktail waitresses will wear some version of the bunny costume. A logo shop will sell Playboy paraphernalia. In addition, the tower will house a two-story 12,000-square-foot Playboy Mansion-style penthouse suite to serve as a home-away-from-home for the 78-year-old Hefner. The Palms has hosted several Playboy-related events, which have been enormously popular with its target market: 21- to 38-year-old men.

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